Month: July 2020

HOW REPURPOSED LEVI BLUE JEANS BECAME AN OUTFIT FOR A HOLLYWOOD LEGEND.

On February 13th, an exhibition called: “Levi Strauss, a History of American Style” opened at the Contemporary Jewish Museum in San Francisco. It covers (and will cover, hopefully, post COVID-19) the history of Levi Strauss & Co, from its early beginnings as a dry goods business serving the miners during the gold rush of the 1850s until […]