HOW REPURPOSED LEVI BLUE JEANS BECAME AN OUTFIT FOR A HOLLYWOOD LEGEND.
On February 13th, an exhibition called: “Levi Strauss, a History of American Style” opened at the Contemporary Jewish Museum in San Francisco. It covers (and will cover, hopefully, post COVID-19) the history of Levi Strauss & Co, from its early beginnings as a dry goods business serving the miners during the gold rush of the 1850s until today.
Showing over 250 curated items spanning 153 years of history, this is the biggest public display of Levi Strauss archived materials and memorabilia ever shown to the public. It must have taken the planning of a military maneuver and several spreadsheets to coordinate and move this extensive collection from the Levi Strauss archives to the museum and curate them so well.